We have here another posters. This time modernist advertising posters for Swiss fashion label Bally which is producing highly quality fashion and accessories since its establishing in 1851 in Schönenwerd in the Canton of Solothurn. Bally is master of shoe design especially. Rich company heritage continue in contemporary production of the company too. But the heydays of the label were in the 1950s, 1960s and 1970s, where label was collaborating with a lot of artists.

Work of two of them is pictured above. Pierre Augsburger is the author of the 1950s poster showing the Bally Radar ski boots design. His illustration fits to the bourgeois prewar era very well, when barons from all over the Europe met each other in Alps ski resorts of Cortina or St. Moritz. The gold age of the style and fashion!

The another comes from 1970s, when Bally collaborated with Bernard Villemot (1911 - 1989), graphic designer and illustrator working for Orangina, Perrier and Air France, among others. Some of his works we will show you later on the blog.

Today Bally is producing another advertisings, of course. For example one of the latest was shot at the famous building of the Swiss Vals thermal bath by architect Peter Zumthor.

Now we have here nice examples of Japanese graphic design from 1990s. All three posters celebrate 10th anniversary of Tategumi Yokogumi magazine, which was founded in 1983 by printing and publishing company Morisawa. The posters are included in MOMA design department collection too.

As a part of our Snow Weeks blog we present here selection of some nice posters from the golden age of the Olympic Games. 1950s and 1960s elegance of mountain resorts reflects in the graphic design and illustrations of these official Olympic posters.

In the context of our upcoming curated book about aviation, we discovered this amazing French magazine L`Album du fanatique de L`Aviation. Founded in 1969 in Clichy, France, the magazine has very nice drawings by founder Robert J. Roux, which are accompanied by very strict modernist graphic design. Here we have four covers from early years of the magazine. On all of them we can find legends of racing flying, which was in 1920s and 1930s extremely popular.

French Caudron C 460, Dayton Wright RB or Schneider cup heroes Macchi and Supermarine look very dynamic and stylish on the drawings by Robert J. Roux. Racing flying is a big phenomenon and one of the activities where science meet with design and sport. We love it. More about some of the finest airplanes and races on the blog later.

Two weeks ago, we travelled to Zürich, where we picked up wide selection of everyday print materials. Brochures, leaflets, bus tickets and the others show that ordinary Swiss graphic design is on the highest level. Influenced by pure modernist principles, the graphic is both, functional and exact and playful and contemporary.

This very nicely designed and printed brochure is the presentation of the exhibition in Paris gallery Chastel Maréchal. The show was dedicated to the original work of decorator Serge Roche (1898-1988) who has invented the spectacular interior style based on the decorative elements and surrealist inspiration between the wars.

Gallery Chasel Maréchal is one of the best design dealers in Paris and Serge Roche belongs to its main interests. In 2006, gallery has presented the exhibition of some Roche`s works. Now we are not interested in the original creations by Roche, but only in this brochure and its concept. Folded paper shows interiors and exteriors of the Roche`s Rue Las Cases palace, which was refurbished in 1935 by Roche himself. You can open the brochure and see original drawings of the interiors. We love to make this type of print material. It is not only simple brochure, but very nice print object with curatorial publishing motives.

There is the work of the another famous modernist architect, Arne Jacobsen (1902 - 1971). His Texaco gas station is one of his greatest design and icon of the Danish functionalist architecture. Built in 1936, the station in Skovshoved, Denmark, was the prototype of the ideal, minimalist architectural form for the exact function. This time as a functional building/machine for the selling gas. The original virtuoso drawing presents Texaco gas station as an idyllic picture from modern everyday life, which was the important inspiration for the modernist architects in this time.

We are bringing you the second part of the Paul Rudolph`s architectural drawings. This time about his masterful residential designs for which is Rudolph very famous.

Architect stood at the birth of the postwar modernist residential architecture in 1950s, where he moved to Sarasota, Florida. This location is considered today as a important centre of the specific architectural style practiced by some local prominent architects. Rudolph was the greatest from them who were responsible for the new architectural style based on light construction system influenced by local tropical climate. Sarasota modern, how is usually called this style, is characterized by large sunshades, innovative ventilation systems, oversized sliding glass doors, floating staircases, and walls of jalousie windows. These elements dominate many of these buildings, mostly built between 1941 and 1966 by Bert Brosmith, Ralph Twitchell, Victor Lundy, Tim Seibert, Jack West, Philip Hiss, Gene Leedy, Mark Hampton and indeed Paul Rudolph.

For Rudolph is this period beginning of his own architectural experiences. He built there many residential projects such as the W. R. Healy House, one-story house built on posts or some others which you can see on the drawings here. His airy geometrical compositions of his early works influenced another later designs. His Sarasota period culminated in the design of Milam residence from 1959 - 1961 which is built from the composition made out of the empty concrete squares and rectangles. Thanks to design scheme of this house, Rudolph`s work was coming to the new brutalist period. Rudolph`s masterpieces look on these drawings very well.

Las month our friends from Ex Lovers studio gave us this very nice catalogue called Proben, which illustrates 19 experimental vehicles create at the Hochschule für bildende Künste in Hamburg between 1983 - 2009.

The books realized by Lutz Pankow, Alexander Holtkamp and Leonhard Angerer is full of experimental vehicle prototypes including bikes, rollers, motorcycles, surfboard, car or sledges. Exact black and white pictures of these machines are completed with pure graphic solutions and create very strong minimalist looking book.

From the most interesting vehicles we found in the book, is for example the bike from 1983 by Erich Münkel made out of aluminum and steel with very nice minimalist details or special water concept of the Hydrofoil by Leonhard Angerer. But what we like most, is the light motorcycle called All dreams are made of chrome, made also by Angerer. It is aerodynamic motorcycle made out of special steel frame and some recycled bike parts.

Author of this cover is famous american graphic designer Paul Rand (1914 - 1996). In 1984 he designed this motif for special issue of Japanese magazine Idea. His late brilliantly pure modernist style, which he used for identity of the IBM company most, presented here the special issue of Idea about 30 most inspiring graphic designers of the last century including Will Burtin, Eric Gill, Takashi Kono, Hiroschi Ochi, Paul Rand, Ladislav Sutnar, Jan Tschichold and many others.

On the cover Rand used symbol of the eye, too, which is included in one of the excellent pure conceptual logos for IBM. His Eye-Bee-M (1981) we love so much. Pure lines, bright colors and playful surrealistic and visual idea make from the logo predecessor of the contemporary conceptual design. Great work Mr. Rand!