We will be interested in the Wood Style fashion much more in the next week, but now we have here one small preview at least. Norse Projects Hunter Earflap cap is the modern take on the classic hunter cap mostly using in the north american hunting fashion. But this one is designed in Denmark and pertains into the new wave of the outdoor-inspired street wear fashion, which is so promoted today.

We love Norse Projects so much, as well as this cap typology, which stands somewhere between wood and street.






What was Christian Dior (1905 - 1957) for the Paris new look in the 1950s fashion, was Emilio Pucci (1914 - 1992) for the Italian hedonist mountain lifestyle. His own fashion career he began in Zermatt, The Switzerland in 1947 when he had designed the special ski suit for his female friend. Since these days, Emilio was a great lover of the mountains.

During his career he designed a lot of scarfs dedicated to mountains especially. His signature patterns and graphic style has lived on the "paintings" of the scarfs, which illustrate the 1950s mountain leisure of the wealthy bourgeoisie and beautiful atmosphere of the postwar ski sport and resorts. The skiing of its time was very fashionable and popular. Here we present two of many scarfs designs with mountain theme.

First of them is a silk twill scarf, which Pucci designed for Corviglia club in St. Moritz in 1950s. It features comic style drawing of the ground plan of the club surrounded by snowy landscape with the foot marks in the snow. The second picture shows drawing for Sestriere scarf featuring map of this famous ski resort with the icons of the buildings, ski slopes and others.

For the context we present here one archive photo from the famous Sestriere rally which was held in the resort during the winter of the 1951. Showing the incredible Lancia Aurelia B 10 driven by Ascari and Villoresi, we have here another great example of the 1950s Italian design. Behind the car you can see one of the symbolic hotel towers pictured on the scarf design as well.

Pictures courtesy of Emilio Pucci Archive, Florence

Paco Rabanne, Le 69, Acrylic version exclusively for Comme des Garçons
Paco Rabanne, Le 69, Acrylic version exclusively for Comme des Garçons
Paco Rabanne, Le 69, Iconic Metal version
Paco Rabanne, Le 69, Iconic Metal version
Paco Rabanne, Le 69, Aluminum version exclusively for Comme des Garçons
Paco Rabanne, Le 69, Aluminum version exclusively for Comme des Garçons

The legend is reborn. French fashion house Paco Rabanne has introduced the new re-edition of the spectacular handbag called Le 69, which was originally designed in 1969 by this famous futurist fashion designer. Rabanne is responsible for the wide developing of the space-age futurist fashion style in 1960s and 1970, how we wrote about it in our special Future blog some months ago.

With his recent re-edition of the metallic handbag, which was originally made out of the industrial metal plates and flush handle chain, the timeless futurist fashion obsession is alive again. Now produced in nine different updated versions with new different materials including rubber, leather or natural horn, the bag is more contemporary than you think. In context of the contemporary fashion experiments, Le 69 is really nice 1960s predecessor. Two versions from acrylic and aluminum were created exclusively for Japanese label Comme des Garçons. All of them are hand made in French ateliers.


Celebrated Italian fashion designer Emilio Pucci (1914 - 1992) who founded his fashion label in Florence in the late 1940s, was one the first designers to stretch the boundaries of fashion, lending his creative talent to a variety of lifestyle projects. He has designed logo for the Apollo 15 space mission, porcelain vases for Rosenthal, the interiors of the Ford Lincoln Continental Mark IV, as well as futuristic uniforms for the Braniff airlines.

His really original designs for Braniff you could see at the Palm Springs Riviera Hotel as a part of the Palm Springs Modernism Week 2011. The event of the architectural tours, exhibitions, design sales, lectures and parties was held in Palm Springs between 17th and 27th February. All of it dedicated to the mid-century lifestyle, design and architecture of shiny California only.

Exhibition about the style and fashion of the Braniff airlines that operated from 1928 until 1982, primarily in the midwestern and southwestern of the USA, was one of the highlights of the show. The company collaborated with designers and artist such as Alexander Girard, Alexander Calder and Emilio Pucci as well. Braniff created the whole mid-century style look that is major part of the Californian culture of the 1950s and 1960s.

Emilio Pucci`s uniforms (showing above) are great example of the airlines fashion as well as experimental futuristic approach to fashion design of the 1960s. The first collaboration with Italian designer is from 1965. The colorful outfits included "Space Bubbles" to protect hostesses from the rain and wind. Transparent helmets are the finest example of the space-age aesthetic in the fashion. Despite these proved unpractical, and were not issued after 1965.

Pucci and his ski and mountain style of the 1950s coming soon...















Prada Real Fantasies look book for Spring/Summer 2011 is a fascinating journey into the world of the contemporary fashion collage. Created in collaboration with architectural practice OMA (production Rem Koolhaas, Alexander Reichert) with artworks by Fausto Fantinuoli and photography by Phil Meech, the look book represents the experimental presentation and vision of the high fashion. Mixing the photography, graphic design, illustration and architectural and environmental fragments, the authors have created fascinated animated world of Prada.

When we got one piece of the publication, we had to publish some pages of it at least here. So Enjoy!





The Swiss Victorinox began new year with the brand new and experimental collaboration with the London-based fashion designer Christopher Raeburn. Debuting at New York Fashion Week, Victorinox launched their capsule collection called Remade in Switzerland, in which they experimented in new comprehension of their heritage as well as new solutions in use of the materials.

Raeburn decided to make only 8 pieces collection which is fabricated from vintage Swiss military fabrics such as old sleeping bags, parachutes, blankets or wool coats. The result is limited edition collection with only 100 pieces of the each model. We show here only 4 pieces from the collection including Horseshoe Nail Knife crafted from old military horseshoe nails, Cocoon Blouson made from vintage sleeping bags or Parachute Hoodie and Woman's Sentry's Scarf constructed from surplus Swiss military blankets. The other products include Duffle Backpack, Recruits`s Cap, Captain`s Coat and Officer`s Parka.

All the pieces are very nicely executed. Designer gave whole new life to the old materials and created from them contemporary stylish items. The idea is very clever with a lot of respect for our grandfathers and craft heritage of the Switzerland.




There is another fashion item from the portfolio of the industrial designer. This time it is hat designed in 2009 by Oscar Diaz`s friend Henny van Nistelrooy.

The project called Il Cappello della Luce is a collaboration between Nistelrooy and the finest Italian hat maker Barbisio. The idea of the little bit surrealistic design is inspired by the film-noir style comics namely Frank Millers's Sin City. The felt hat plays with the optic illusion of the shadow and light. Because in these films, the men are characterized by the strong expressive silhouette dominating by the hat with strong shadow. The London-based designer materialized this shadow into the design itself.

Very nice example of the different approach to the fashion, as well as illusionism in contemporary experimental design.







Pringle of Scotland is one of the oldest fashion companies in the world. Established in 1815 by Robert Pringle in the Scottish Borders area in Scotland as a manufacture of a knitted hoisiery, the brand is famous for its precise cashmere products. Today, the label is celebrating the 195 years in business with the special 195 Collaborations project with a lot of designers and artists collaborating with the brand on unique pieces.

About this project later maybe. Now we pay attention to the new 2010 Pre-Fall women collection, which represents the material and manufacturing tradition of the label in the best contemporary way. Designed by Clare Waight Keller, the newest collection characterize subtle natural color scheme of beige and brown, nice layered proportions and the mix of the 1950s and 1960s inspiration from the label`s archives with a new 21st century twist. The result is very natural.

Feit x Outlier Supermarines shoes
Feit x Outlier Supermarines shoes
Stussy Deluxe x Master-Piece backpack
Stussy Deluxe x Master-Piece backpack
White Mountaineering x Porter scarf
White Mountaineering x Porter scarf

New year in the street-wear industry begins with the dozens of new inter-brands collaborations. We have picked up three of them. All are characterized by the minimalist use of subtle colors. Together, these three projects represent a nice example of this year street-wear fashion trends influenced by mountaineering, outdoor, tradition and minimalism.





Pierre Hardy, Sandal from Women Summer 2011 collection
Pierre Hardy, Sandal from Women Summer 2011 collection
Paul Evans, Cityscape lamp for Directional, 1970s
Paul Evans, Cityscape lamp for Directional, 1970s
Paul Evans, Coffee table for Directional, 1970s
Paul Evans, Coffee table for Directional, 1970s
Paul Evans, Dining table, 1970s
Paul Evans, Dining table, 1970s

One pair of the women shoes in the latest Summer 2011 collection by Parisian shoemaker Pierre Hardy is inspired by the decorative combination of silver and gold colors. Very popular in the designing interiors of the 1970s, this color combination was also celebrated by the American designer/craftsman Paul Evans (1931 - 1987) who is considered to one of the most significant furniture creators of the second half of the last century in the USA.

In the context of Hardy`s highly decorative design, we present here three important pieces by Evans too. His work for Directional furniture company from 1960s and 1970s is the finest example of the decorative arts of this period. Based on the limited craft production, the pieces are characteristic by the monumental forms, brutalist aesthetic and glamor and opulence of the period. Most of them were produced in this silver and gold color combination. Shoes of Pierre Hardy are very nice contemporary reincarnation of this specific decorative design approach.

Simultaneously we are reminding you our preparing editorial about New York decorative interior style of the 1970s and 1980s, which we had announced with a work of Karl Springer some weeks ago. Paul Evans is also one of the proponents of this movement. See it next week!