We asked a graphic studio Ex Lovers from Prague to become our personal curators for a while. David Březina and Zuzuna Kubíková created for us two posts, where you can discover one possible way of graphic design in the future.
"Imagine to come up with an idea of solution. A concept. Set up a playground, a field with rules, algorithm, decide what should be constant and what variable, how and why, where the input data come from. And then...let the machines or the public play and come up with results. Maybe an infinite number of results.These are principles of generative design. Or we can call it open-ended design.
Some graphic designers have been experimenting with this way of designing already for few decades and more are joining this journey — open-minded observers of machines' wild processes and human appetite for playing and creating. The core idea is still in hands of the designer.
A great example of a strong idea allowed full play by involving softwares is Stefan Sagmeister's open-ended visual identity (2007) for Casa da Musica in Porto. Sagmeister based the whole system on the shape of the building. One way of completing it is by using a customized software, kind of a color picker."