At Designblok 2009, held in the second week in october, we debuted with
three projects: Bmx Visionarists, Toolbox Redesigned and Hedonist.
Bmx Visionarists was curated show featuring selection of most contemporary cycling parts on bmx riding. Our aim was to present bmx industry as a specific part of a industrial design. For some people, a bicycle can be their pride and joy, and one of the things they would certainly want covered by contents insurance for a property. Yet, when broken down into parts, many of the components appears relatively worthless. This exhibition takes an intriguing look bmx parts, not only as practical tools, but as a form of art.
Toolbox redesigned presents special commissioned works of three czech designers. Maxim Velčovský, Martin Žampach and Studio Goldberrries show their own vision of uncommon toolbox for bicycle enthusiasts.
Hedonist is a collection of our "curated t-shirts" with motifs of design from 1950s,
when form and beauty sometimes won over strictly function. Designers became true hedonists in creating beautiful shapes and emotions. On t-shirts you can explore real designs by Gio Ponti, John Risley and Gino Sarfatti. To every t-shirt is added also paper box with text about real design on it.